Showing posts with label NDTV 24x7. Show all posts
Showing posts with label NDTV 24x7. Show all posts

Sunday, November 4, 2007

This is an Emergency

This is an emergency. Or rather , an Emergency.
I see Shah Rukh Khan.

The strain of modern life has frayed ye olde blogger’s nerves.

I see Shah Rukh Khan.

And somebody called Sara Khan or Fara Khan or Lara Khan…some name like that.

But with Shah Rukh Khan always.

Shah Rukh Khan, you understand, I see every time.

Every time I switch on NDTV 24x7.

He’s on top of the screen, at the bottom of the screen, in the centre of the screen, by the side of the screen and probably behind the screen too. One of these days he’s going to reach out and whack my CD collection.

I see Shah Rukh Khan.

I tried 24x7 last night for a desi perspective of the Pakistan situation. I got Shah Rukh Khan, many commercials and then Shah Rukh Khan again.

I tried 24x7 this evening for a desi perspective of the Pakistan situation.

I got Shah Rukh Khan , this woman called Sara /Lara / Something Khan and a billion overdressed Bollywood types dancing to a song called , believe this , Om Shanti Om. What , have they all gone and bought themselves irony now?

I see Shah Rukh Khan.

It’s not as though you could try the other desi news channels. They are like a Shah Rukh Khan movie – only , with more song , dance and colour.

I see Shah Rukh Khan.

I must be nuts.

Dheela screw.

To expect a news channel to cover the news !

The stress of modern life has smashed ye olde blogger’s lemon to smithereens.

I see Shah Rukh Khan.

Perhaps MSD saw Shah Rukh Khan too. On 24x7. Once too often.

Tore off some hair ?

Don’t turn to 24x7 for a confirmation.

All you’re going to get is Shah Rukh Khan.

Wednesday, September 19, 2007

Experience. Sponsors First.

After several fits and false starts in that direction , NDTV24x7 finally arrived at that Holy Grail of credible, hard hitting investigative journalism : product information.

The final question in a Sachin Tendulkar interview last night went something like this : "Sachin , why would you recommend Sunfeast to our viewers ? "

I missed Sachin's reply : as I was already at the grocery buying my nice pack of Sunfeast.