Wednesday, August 14, 2013

Norwegian Good

Free Ticket To Ride Norway's Prime Minister Jens Stoltenberg drove his people around in a taxi. Much ado, the Indian may observe, about nothing. Indian leaders have always been taking people for a ride after all. Well, it  turns out Mr. Stoltenberg  paid his passengers for theirs*.When was the last time Indian leaders paid for anything ?

Norway Or The Highway Mr. Stoltenberg believes the Norwegian Good is better served by his driving Norway rather than a cab on its streets. Norway or the Highway ? While polls suggest that the first option isn't a certainty, the second is no cinch either : the passengers were apparently unimpressed with his chauffeuring skills. 

But that's how customers are.They pay you , they complain. You pay them , they complain. No wonder advertising great David Ogilvy famously said that "the consumer is not a moron , she's your wife." 

*Disclaimer : Yes it'd be nice to have taxi drivers pay for commutes but don't count on JS's example being followed.So the next time you're in an Oslo cab  and contemplate any withholding of  payment , expect to be paid no more by the driver than a clout on the head with the slab of Norwegian wood  closest at hand.